I knew starting a new company would be a lot of work but I had never imagined it would take me 3 weeks to come up with a logo that I somewhat like.

Part of the indecision (which does not come naturally to me) existed because my vision for Zaak and what we would focus on evolved during the first 1 month. This meant that the first few short discussions with the graphic designer were not very relevant when we were really down to business.

I wanted something simple to use, different and abstract yet symbolic! I wanted to convey to our clients that we are good at the fuzzy beginnings of new ideas – we help you connect the hazy dots and form a coherent shape in the sky for you.  That we can see things from multiple angles and create a 360 degree picture for you. I wanted to show speed, quality, curisoity and the just do it attitude.

After a few marathon sessions of 4-6 hours each, I had a plethora of design concepts to choose from. Few iterations later, I had about 55 logo concepts in my inbox. What I present to you below are logos that connect with me the most – they will create a reaction with people – either good or bad!

I am hoping to receive some constructive feedback to get to the ultimate logo. Thanks for leaving your comments in advance!

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