1. In today’s day and age, building simple “need fulfilling” products and getting a read on their performance in the market within 6-9 months is not impossible.
2. Further, with the right team, this can be done for multiple product ideas one after the other.
3. If you are detail oriented and a fast learner, you do not need 10 years experience in a particular domain before building a product for it.

From an initial pool of a dozen ideas, I have chosen 3 concepts to start with based on their business case. These products concepts are in the ecommerce, online payments and mobile VAS spaces; 1 is for the Indian market and 2 for global customers. The intent for an early exit is not borne out of greed for $$$, it is so because building products is the most exciting part. And the more diverse products we can build, the better it is for challenging our brains @ZaakCo

Requirements for business partner / CTO / Techie / Super Geek:

- High energy, self-starter, risk taker, street + book smart, no ego/drama/God complex
- CS Bachelors degree preferred; non-CS works with right experience!
- Equally comfy with mySQL, JAVA, PHP and the open source toolbox to tend to both the front-end and back-end of a product.
- Experience and/or interest in some product verticals, must contribute to concept development also not just coding!
- Compensation: equity and/or minimal salary
- Suitable age 26-36 years
- Location Delhi NCR, India

All the other normal stuff you would want to know:
- Company is Zaak Consulting, www.ZaakCo.com, @ZaakCo
- I am Upasana Taku, 1 year as a Management consultant, 4 years as a Product Manager @HSBC + @PayPal, 2 years @Stanford, 4 years at @NITJ, http://upasanataku.com/?page_id=2, @upasanataku

Part of the indecision (which does not come naturally to me) existed because my vision for Zaak and what we would focus on evolved during the first 1 month. This meant that the first few short discussions with the graphic designer were not very relevant when we were really down to business.

I wanted something simple to use, different and abstract yet symbolic! I wanted to convey to our clients that we are good at the fuzzy beginnings of new ideas – we help you connect the hazy dots and form a coherent shape in the sky for you.  That we can see things from multiple angles and create a 360 degree picture for you. I wanted to show speed, quality, curisoity and the just do it attitude.

After a few marathon sessions of 4-6 hours each, I had a plethora of design concepts to choose from. Few iterations later, I had about 55 logo concepts in my inbox. What I present to you below are logos that connect with me the most – they will create a reaction with people – either good or bad!

I am hoping to receive some constructive feedback to get to the ultimate logo. Thanks for leaving your comments in advance!

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