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	<title>Zaak Concepts &#187; consulting</title>
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	<description>Zaak - we mean Business!</description>
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		<title>Help me choose a logo</title>
		<link>http://zaakco.com/blog/2009/06/help-me-choose-a-logo/</link>
		<comments>http://zaakco.com/blog/2009/06/help-me-choose-a-logo/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 15:14:10 +0000</pubDate>
		<dc:creator>Upasana</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[ZaakCo]]></category>
		<category><![CDATA[abstract thinking]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[consulting]]></category>
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		<category><![CDATA[logo]]></category>
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		<description><![CDATA[I knew starting a new company would be a lot of work but I had never imagined it would take me 3 weeks to come up with a logo that I somewhat like.

Part of the indecision (which does not come naturally to me) existed because my vision for Zaak and what we would focus on evolved during the first 1 month. This meant that the first few short discussions with the graphic designer were not very relevant when we were really down to business.

I wanted something simple to use, different and abstract yet symbolic! I wanted to convey to our clients that we are good at the fuzzy beginnings of new idea..............]]></description>
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