I knew starting a new company would be a lot of work but I had never imagined it would take me 3 weeks to come up with a logo that I somewhat like.

Part of the indecision (which does not come naturally to me) existed because my vision for Zaak and what we would focus on evolved during the first 1 month. This meant that the first few short discussions with the graphic designer were not very relevant when we were really down to business.

I wanted something simple to use, different and abstract yet symbolic! I wanted to convey to our clients that we are good at the fuzzy beginnings of new idea…………..