And doing such a small launch was something we had debated heavily – some felt releasing the website for a non-functional product would be a disaster. We decided to bite the bullet and it was the right step for us. So far we have gained a lot more than we had bargained for by doing a small release and with this post I want to list the benefits down for fellow entrepreneurs in the same boat as me.
Recently, an article by Sanjay Goel (of MustSeeIndia, an Indian travel site) on Pluggd.in about Payment Processors in India sparked my interest. The discussion highlighted 2 prominent points for me:
- lack of awareness about existing Indian + global payment options amongst Indian businesses (entrepreneurs, technologists, startups). Some users even suggested that PayPal is illegal in India.
- few merchants discussed real features (that they should demand more of) offered by their payment provider; most (and rightfully so in the Indian context) were concerned with pricing and ease of integration.
I thought it would be great to introduce the key players in the online payments ecosystem (also called e-payments or web payments) so everyone understands the differences between a payment gateway, a payment processor and a 3rd party payment platform……..
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