And doing such a small launch was something we had debated heavily – some felt releasing the website for a non-functional product would be a disaster. We decided to bite the bullet and it was the right step for us. So far we have gained a lot more than we had bargained for by doing a small release and with this post I want to list the benefits down for fellow entrepreneurs in the same boat as me.
Posts Tagged ‘startup’
Need a business partner / CTO / Techie / Super Geek to build beta products @ZaakCo
I have this mostly untested BHAG – big, hairy, audacious goal in business lingo. The BHAG is to ideate, build and launch beta products in order to early exit (by sale or spin off).Key assumptions I am making are:
1. In today’s day and age, building simple “need fulfilling” products and getting a read on their performance in the market within 6-9 months is not impossible.
2. Further, with the right team, this can be done for multiple product ideas one after the other.
3. If you are detail oriented and a fast learner, you do not need 10 years experience in a particular domain before building a product for it.
From an initial pool of a dozen ideas, I have chosen 3 concepts to start with based on their business case. These products concepts are in the ecommerce, online payments and mobile VAS spaces; 1 is for the Indian market and 2 for global customers [...]
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